Last year 37% answered that they book their trip two months or less before their holiday. This year the proportion has increased to 44%.
20% of Swedes wait until the last month before their holiday before deciding where they are going. Many are probably waiting for good last-minute deals. But if you are planning a holiday in July or during other popular weeks, it’s worth booking early. If you’re flexible you can find last-minute deals even for this period – according to Mattias Varén, the Travel Economist at FOREX Bank.