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With help from Rihanna


Barbados is investing a lot of money to attract tourists from Europe, with the help of the country’s biggest star, Rihanna. The Soul pop/R&B star has signed a three-year contract with the national tourist board and the European campaign is mainly aimed at four countries – Italy, Germany, France and Sweden.

   During the 1980’s, Barbados was a big Swedish charter destination, with 15 thousand travellers annually during several seasons. This winter it is only Fritidsresor, out of the larger charter operators, who are flying to the Caribbean island.

   Barbados is one of the islands in the Caribbean which has the most sunshine and the cleanest bathing water. The oldest parts of the capital, Bridgetown, where a third of the country’s inhabitants live, has recently been designated as a World Heritage Site by UNESCO.

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